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Frame & Form helps you drive growth and develop leadership excellence through innovative Customer Success strategies and personalized coaching. Whether you're a leader seeking to boost performance or a Customer Success team aiming for better results, we're here to elevate your experience and grow your leadership.

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    About FRAME & FORM

    Proven Leadership Experience to Help You

    Frame & Form is a customer experience and leadership development consultancy founded by Jon Smith. After years spent growing teams and developing leaders, Frame & Form was founded to bring learnings from companies like The Home Depot, Mailchimp, Calendly and more to other teams, managers and leaders.

    Our goal is to help you learn from professionals who have been in your shoes and successfully navigated similar challenges. We don't follow outdated playbooks. We create personalized strategies to solve complex problems, meet your goals, and drive business and professional growth.

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    Success Stories

    “Jon helps teams identify areas of opportunity, up-level performance and generate concrete paths to improve.”


    "Jon's approach to Customer Experience blends a combination of empathetic leadership, business savvy, deep customer connectedness and technical aptitude. Balancing these skills, Jon helps teams identify areas of opportunity, up-level performance and generate concrete paths to improve. I was pleased to partner with Jon during an amazing hyper growth stage of growth which found us rapidly expanding the team and standing up new systems, tools and processes never before in existence all while taking the business fully remote. Seeing he and his team rally to the occasion was inspiring and evidence of his ability to motivate them towards greatness."

    Russell L.
    Chief Financial Officer
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    “Jon's approach, both as a leader and a coach, was instrumental in shaping my leadership style."


    “Under Jon’s leadership, I was given the space to grow into the leader he knew I could be. His approach, both as a leader and a coach, was instrumental in shaping my leadership style. He not only provided tactical guidance—tools I still use to this day—but also encouraged me to experiment, mentoring me through the process. I credit much of my success as a leader to the time I spent learning from Jon."

    Shannon J.
    Director of Customer Experience
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